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#1 OUTLIERS

Malcolm Gladwell

Why some people succeed — it has to do with luck and opportunities as well as talent.

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#2 THINKING, FAST AND SLOW

Daniel Kahneman

The winner of the Nobel in economic science discusses how we make choices in business and personal life.

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#3 STEVE JOBS

Walter Isaacson

A biography of the entrepreneur, based on 40 interviews with Jobs conducted over two years.

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#4 CONVERT EVERY CLICK

Benji Rabhan

How to increase your business’s Web site profits.

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#5 TIPPING POINT

Malcolm Gladwell

How and why certain products and ideas become fads.

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#6 HEADS IN BEDS

Jacob Tomsky

A veteran of the hotel industry offers an inside look at the not-always-savory tricks of the trade.

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#7 DRIVE

Daniel H Pink

A look at what truly motivates us, and how we can use that knowledge to work smarter and live better.

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#8 FREAKONOMICS

Steven D Levitt and Stephen J Dubner

A maverick scholar and a journalist apply economic theory to everything from cheating sumo wrestlers to the falling crime rate.

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#9 THE CHECKLIST MANIFESTO

Atul Gawande

A simple way to manage complexity.

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#10 WHY NATIONS FAIL

Daron Acemoglu and James A Robinson

How political and economic institutions lead to economic success or failure.

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